What is Google Ads?
Google Ads is an online advertising platform developed by Google. Advertisers can pay to display brief advertisements, service offerings, product listings and video content. Advertisers bid on specific “keywords” for which they want to show up for in the paid search results. Google ads also accounts for about 97% of their revenues. When users perform a search containing those particular keywords, Google displays the advertisers’ ads in the paid search results. Since advertisers are charged on a pay-per-click basis, they will only pay if a user clicks on their ad.