Having the best looking website in your industry only matters if your potential clients know about it. We make sure your site and social presence is visible across the web and ranking where it needs to be. Improving your visibility in search engines such as Google and Bing can have a real impact on your business’ bottom line. SEO is an evolving discipline that requires experienced, expert marketers to deliver results that last, and in today’s multi-channel world, more and more companies are turning to Digital Marketing agencies to provide this.
SEO stands for Search Engine Optimisation. Search Engine Optimization is the process of making your website easier to find, thereby increasing the number of visitors and making your site higher on the list of search engines. According to Internet Live Searches, Google has around 40, 000 searches a second. Imagine all the business that could bring your company, if all those people searching landed on your website…
Google and other search engines have robots (or otherwise known as spiders), that scan your website and, depending on the information they receive, the higher or lower you appear on search engines. These robots like:
Google likes to be able to work out what your website is about, so for example if somebody searched for a taxi company in Shropshire, and your website included the words, “Shropshire” and “taxi”, then the more likely it is that your site will be first on the list.
Google wants to see that you are constantly updating your website and are active on your website. Adding new products or services is a good way of keeping your site updated - and don't forget regular blogging!
A clear site map ensures Google can reach every page of your website. Imagine Google is a spider and every web page is connected by spider's web, without the spiderwebs Google would not easily be able to find the pages.
URLs are the names / addresses of every web page. The more concise your URLs are the better. It’s best not to include conjunctions in your URLs, as this tell the robots nothing about your website, and makes the URL unnecessarily longer. Therefore stick to the main keywords that describe each specific page.