Instagram (also know as “Insta”) doesn’t really need a explanation, but for those who don’t know, Instagram is a free social media platform. It allows users to share images and videos, which can be; edited with filters, tagged with other users and sorted by location and hashtags. Instagram was created by Kevin Systrom and Mike Kriger, and was realised in October 2010. By December the same year the platform had 1 million users and by the end of 2017 it had rocketed to 800 million. Making the platform a very strong marketing tool.