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instagram

Instagram – How to use it like a pro

Instagram (also know as “Insta”) doesn’t really need a explanation, but for those who don’t know, Instagram is a free social media platform. It allows users to share images and videos, which can be; edited with filters, tagged with other users and sorted by location and hashtags. Instagram was created by Kevin Systrom  and Mike Kriger, and was realised in October 2010. By December the same year the platform had 1 million users and by the end of 2017 it had rocketed to 800 million. Making the platform a very strong marketing tool.

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Reasons Why You Should Be Using Google Ads

What is Google Ads?

Google Ads is an online advertising platform developed by Google. Advertisers can pay to display brief advertisements, service offerings, product listings and video content. Advertisers bid on specific “keywords” for which they want to show up for in the paid search results. Google ads also accounts for about 97% of their revenues. When users perform a search containing those particular keywords, Google displays the advertisers’ ads in the paid search results. Since advertisers are charged on a pay-per-click basis, they will only pay if a user clicks on their ad.

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e-commerce

7 reasons why your business needs an e-commerce website

E-commerce is the activity of buying or selling of products on online services or over the Internet.

Customers are often looking for the easiest and cheapest way to make their purchasing and thus search online for their desired products and services. In such a case, the presence of an e-commerce website not only helps you to retain existing customers but also attract new ones.

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