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Reasons Why You Should Be Using Google Ads

What is Google Ads?

Google Ads is an online advertising platform developed by Google. Advertisers can pay to display brief advertisements, service offerings, product listings and video content. Advertisers bid on specific “keywords” for which they want to show up for in the paid search results. Google ads also accounts for about 97% of their revenues. When users perform a search containing those particular keywords, Google displays the advertisers’ ads in the paid search results. Since advertisers are charged on a pay-per-click basis, they will only pay if a user clicks on their ad.

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e-commerce

7 reasons why your business needs an e-commerce website

E-commerce is the activity of buying or selling of products on online services or over the Internet.

Customers are often looking for the easiest and cheapest way to make their purchasing and thus search online for their desired products and services. In such a case, the presence of an e-commerce website not only helps you to retain existing customers but also attract new ones.

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The Country Has Football Fever

Is It Really Coming Home?

There’s not long left until kick-off. The beautiful game could be made more beautiful tonight if England win their place in the World Cup Final on Sunday.

It seems a lifetime ago since the Fifa World Cup 2018, held in Russia, started on Thursday 14th June. The hosts kicked off the tournament with a thrilling 5-0 win over Saudi Arabia.

England fans had to wait another four days before we saw our team play Tunisia in the group stages. In true England fashion, it was a nail-biting, tight game which saw Tunisia equalise. However a late goal from Harry Kane gave England – and gave fans that first little bit of hope.

Their next game saw a very comfortable 6-1 win over Panama, which meant we had already made it to the knock out stages of the tournament. A B-Team lose to Belgium meant we then faced Columbia in the next round.

Dreaded Penalties

Once again England took the lead however a very late equaliser from Columbia saw the game go to extra-time. Then the inevitable happened…the moment fans across the country was dreading…PENALTIES…

But they done it! One miss and a super save from Jordan Pickford meant it was all down to Eric Dyer – a goal would see us into the Quarter Finals of the World Cup – and what a goal it was! England would face Sweden next.

The Sweden game was a very different game to watch for fans. England were expected to win, however they made sure they did it comfortably. Set-piece play played an important part for the team again and Harry Maguire scored his first International goal. Ali Deli also got onto the score sheet and led England to a comfortable 2-0 win.

The Russia and Croatia Quarter-Final went to penalties and ended with a Croatia win – meaning England will play them – TONIGHT!

Making History

Nevertheless, as each game goes on, the boys in white and red are continuing to make history.

An England team has not made it to the Semi-Finals of the World Cup since 1990 and before Russia 2018, they had never won a penalty shoot out in a World Cup Tournament before.

It’s no wonder the country is getting excited… all they need to do now is match 1966’s record and win the whole thing!

What Has World Cup Fever Meant For Your Business?

But whilst Southgate and his boys are doing their job on the pitch, are you making sure you are doing yours?

Football fever really has taken over, meaning people are happier, they are going out more and are happier to spend that little extra.

Nothing buys atmosphere quite like huge sporting success – and whether your business is sport related or not – it is definitely worth getting involved in the hype.

From recognition online, cheeky social posts and hashtags, special offers and deals to competitions, there are plenty of ways you could get your business involved.

And, if you happen to own a pub and a large screen tv, then you are winning anyways.

As the beautiful hot weather continues, lets hope England’s success does also. It is going to be a tough night for fans across the Country, but let’s hope we have something to look forward to on Sunday.

Then we will address the small fact of work on Monday…

Proud to Sponsor League Champions

Shropshire County Minor Football League

Newport team Nova United Under 17s are now champions of the Shropshire County Minor Football League.

New Digital Marketing have been proud to sponsor the team during the 2017-2018 season and we are delighted with how they have played.

The team most recently beat Wellington Amateurs 8-0 to ensure they sealed the top spot.

A special mention goes to Cameron Davis, who won ‘Manager’s Player of the Year.’

“As a team, they played great passing football and even though they lost their first game, they won every other game from then on.”

Well done guys! We are all looking forward to next season!

6 Reasons Why Your Business Needs Online Marketing

Are you aware of the importance of online digital marketing? Do you use social media correctly? How do you stand against your competitors?

These are just a couple of questions you should be asking yourself, when it comes to your business and how you use the internet. In such a fiercely competitive environment, there are plenty of reasons why you cannot afford to ignore digital marketing.

From reaching a larger audience, staying ahead of your competitors, building brand reputation and targeting the right market – creating a presence for your business online has plenty of advantages…

1. Everyone’s Online

According to recent figures, there are more than 4 billion users using the internet in 2018. Therefore,as a business, would it be a wise decision to let go of ever-increasing online sales opportunities? No matter what industry your business operates in, it is crucial to create an online image that appeals to your customers. At the end of the day, your priority is to make sales – therefore why deny the use of the internet?

Internet users in 2018 is 4.021 billion, up 7% year-on-year *
Social media users in 2018 is 3.196 billion, up 13% year-on-year
* Mobile phone users in 2018 is 5.135 billion, up 4% year-on-year

2. Online Marketing Is Cost-Effective

We understand that not all businesses have big budgets for marketing. Smaller businesses seem to struggle the most when it comes to allocating funds for marketing purposes, which makes competition seem unfair. But online marketing has levelled out the playing for everyone. The world of the internet offers equal opportunities to all businesses no matter the size, budget or location.

3. Compete With Your Competitors

Are you aware of what your competitors are doing? Do they have a strong presence and following on social media? What is their website like? The real trick to competing with your competitors is to do it better than them. Digital marketing tools offer plenty of options to experiment with online branding and marketing. Our job is to make an online marketing plan that fits your business ideology, attracts customers and doesn’t exceed your budget.

4. Create Your Own Corporate Identity

Whether you are preparing to launch a new company and require assistance in building your brand or your business has been open for some time now, but you’ve been focusing on day-to-day operations and have not yet developed a cohesive corporate identity – then now is the time. A well-crafted brand and corporate identity helps potential consumers understand what your business is all about. They will know your vision and the reason why you founded your business. Customers will also get a sense of your corporate values.

5. Target The Right Market

Long gone are the days when one-size-fits-all marketing approach seemed the best. Today’s era demands a more customised and precision marketing strategy. For every product or service, there is a consumer somewhere out there. How do you find these customers and pitch your product offerings? Online marketing is the answer! With so many online channels and social media platforms, you can target specific markets anywhere across the globe.

6. Invest and Grow

Business growth is a must. However, if you are not prepared to invest in your company, then it cannot and will not develop further. In order to grow successfully, you need to promote your business and widen your customer base, continuously! You cannot rely on outdated marketing tools to give you that global reach. Modern, online marketing can give you a head start and let you expand your business. Especially for small or medium sized businesses, digital marketing offers greater opportunities to build a brand and reach out to new, potential customers.

Choose NDM

Are you convinced as to why your business needs online digital marketing? Are you ready to take the next step of business development? Perhaps you are still worried about the extra monthly costs…

New Digital Marketing offers all new customers a complete review of their current website and online presence. With no obligation to sign up, this is a great opportunity to find out how we could help develop and grow your business.

Find out more by getting in touch via our contact form or give us a ring on 01952 287346.

mobile app

Why your business needs a mobile app

How did you pay for your coffee this morning? High chances are you paid with your smartphone. Here at NDM we believe that mobile phones are the future, and that everything we do will be centred around our mobile phones. People tend to prefer to use their mobiles now rather than desktops and laptops, it’s convenient and effortless.

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